Saw the steak & its prep on an episode of America's Test Kitchen (Series 18/Epidode 19) -"Grilled Steak." My butcher couldn't get the steak but I found it on this site. Not many recipes call for "smoking" a steak. I grilled & smoked the steak & the wife simply loved the result. Of my 7 orders from NY Steaks, the Flat Iron has been the most surprising to date.